OCBC

Background

To deliver both OCBC brand value and at the same time convert young people to use Nyala & ONe Mobile, the strategy is to collaborate with mega and macro influencers, and boost the exposure with public accounts and micro influencers

Service

Adfluencer

Result

• #Save20 campaign is the 1st Banking Movement in Tiktok and it become one of the most successful hashtag challenge in Indonesia, (or even Asia for Financial Industry) as per claim by TikTok. We got 2.2B views, 943k visits to this page and over 409k unique participants in #Save20 TikTok movement

• #Save20 teaser collaboration with Aurel Hermanysah went viral on TikTok, Youtube, and online media

• Virtual Press conference #Save20 hit highest organic viewers on Youtube, with around 309k Youtube viewers in total

• Instagram movement by influencers and brand ambassadors succeed strengthen campaign awareness and trigger organic posts about #Save20 & Nyala on Instagram and Tiktok

• Generate 165,715 total engagements across all owned asset from all phases. #Save20 increased +82.97% compared to previous campaign #BeraniCuan with only 17k Engagements